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To facilitate the application process to Google, GAF will share and utilize certain information, including personal information provided by you during the enrollment process into the Certified Contractor Program. By agreeing to enroll in the Google Local Service Ad Pilot, you consent to such disclosure and use. Your application is subject to Google's review and acceptance. Surefire Social will serve as the integrator between your company and Google. You do not have to be a current Surefire Social customer to participate in the pilot.


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Your business, in front of more customers.
Get there with GAF.


GAF has partnered with Google and Surefire Local to offer our licensed, insured contractors an opportunity to help attract qualified leads.

Local Services by Google is a lead generation program where contractors can appear at the top of Google search, allowing them to connect with customers.

Why Local Services by Google?
  • Be seen at the top of search on Google with a Google Guarantee Badge
  • Connect with potential customers through the Google mobile app
  • Pay only for leads related to your business and the services you offer
Why enroll in the GAF Program?
  • Access to account managers without having to pay a management fee
  • Assistance completing the Google background check process
  • Google offer of $150 matching credit for the first 30 days your ad is live
Next Steps
  • Once you sign up, you will receive an email from GAF inviting you to complete your enrollment. There will be a one-time $199 enrollment fee. Once you’ve enrolled, Surefire Local will reach out to help you set up your profile and your secured payment method.
  • You will need to have a Google My Business page to participate. You can set this up for yourself free here. Or you can have a Surefire Local pro set up your account for a one time fee of $150.

Just provide your information below so Surefire can get in touch with you and get you started!

NOTE: Google requires that each contractor have a Google My Business page to participate in the programs. You can set it up for free here. The setup can take some time since Google verifies the business through a phone call or physical postcard. Need help setting up your Google My Business page? Surefire Local can assist with this as well.

For more information or questions please contact Surefire Local at gafads@surefirelocal.com.

*Google will match up to $150 in GLS ad spend in a 30-day window. After the 30-day window, Google will automatically grant ad credits matching the amount spent to the account. These ad credits will apply toward future ad spend beyond the first 30 days.