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Your business, in front of more customers.
Get there with GAF.


Local Services by Google is a lead generation program where contractors can appear at the top of Google search, allowing them to connect with customers.

GAF has partnered with Google and Surefire Local to offer our licensed, insured contractors an opportunity to help attract qualified leads.

Sign me up

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To facilitate the application process to Google, GAF will share and utilize certain information, including personal information provided by you during the enrollment process into the Certified Contractor Program. By agreeing to enroll in the Google Local Service Ad Pilot, you consent to such disclosure and use. Your application is subject to Google's review and acceptance. Surefire Social will serve as the integrator between your company and Google. You do not have to be a current Surefire Social customer to participate in the pilot.

Next Steps
  • Once you’ve signed up, you will need to complete the enrollment portal to help you set up your profile and your secured payment method.
  • There will be a one-time $99 enrollment fee. Additionally, there is a $500 security deposit only to be used if your credit card declined so you do not fall in the ranking. This is a pay-per-lead program, so you are given the ability to dispute leads that do not apply to your business.
  • If you have any questions please contact megan.flynn@gaf.com. If you are an existing contractor enrolled in the program, please email gafads@surefirelocal.com with any questions.

NOTE: Google requires that each contractor have a Google My Business page to participate in the programs. You can set it up for free here. The setup can take some time since Google verifies the business through a phone call or physical postcard. Need help setting up your Google My Business page? Surefire Local can assist with this as well.

For more information or questions please contact Surefire Local at gafads@surefirelocal.com.

*Google will match up to $150 in GLS ad spend in a 30-day window. After the 30-day window, Google will automatically grant ad credits matching the amount spent to the account. These ad credits will apply toward future ad spend beyond the first 30 days.